Trends in social media in Indonesia is currently in desperate need of a quick and accurate measurements, so that a company wants to introduce brands and products quickly requires precise measurement services, said Chairman of Frontier Consulting Group, Handi Irawan.
Handi put it in the discussion and recognition that it has acquired the shares of Frontier Mediawave (corporate social media measurement software), in Jakarta, yesterday.
According to Handi, many Indonesian companies are still hesitant to invest in social media because of the difficulty to perform measurements. “In fact, nowadays almost all the leading companies in the world are already using ‘social media measurement’,” he said. Read more